This workshop offers success strategies for practicing usability engineering in organizations developing software products and services for the public or for internal users.

It provides effective organizational skills that can be put to immediate use by interaction designers, computer scientists, web designers, software engineers, graphic designers, information architects, usability engineers, industrial designers, and other professionals involved in pursuing the goal of optimal user experiences for end users.

Such professionals working in government agencies, non-profit organizations, vendor companies, as well as in the commercial sector, will find this course of relevance to their goal of successfully introducing and integrating usability engineering methods and practices into their development organizations.

The workshop first outlines how to make the business case for usability engineering in general - and specific usability project plans in particular - by adapting general cost-justification techniques to estimate expected return on investment (ROI) for usability initiatives. This technique can be used to solicit funding. Cost-justification is discussed across a wide variety of contexts, including both commercial and internal traditional business applications, public web sites, intranets, and web-based applications.